The revolutionary thought finally occurred to me: to increase business and sell items, you actually need to be getting those items out to the general public. Having them sit in a room for all but two weekends a year is not a particularly effective marketing plan.
So tomorrow, I am participating in a street fair with certain farm products, thanks to Joan offering to share her space with me. Short notice after Maryland, but it's just dipping my toe in the water anyway.
I have been trying out items that appeal to the segment of the population that does not spin—obviously a much larger segment than the one that does. The felted pincushions and soaps were part of that effort for Maryland Sheep & Wool, and they both did well. Felted cat toys are further exploration along those lines.
I have hemmed and hawed about what else to bring along, and quite a few things are staying at home... but one thing that made the list was a few of my own handspun skeins. This will be the first time that I will be offering my handspun for sale.
I will be spinning both days at the booth, so it makes sense to bring along a little product along those lines. I doubt they will sell as it doesn't seem like the crowd for yarn, but who knows?
Without market research, there is only conjecture. Your time on the front lines this weekend is sure to give you lots of information--and probably lots of ideas, too.
ReplyDeleteGood luck! Wish we could make it.